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LinkedIn 103 - Benefits for Consultants, Entrepreneurs &
                        Business.



Targeted Audience: 
Professionals in sales, entrepreneurs, consultants, business owners and employers.  Typically these professionals are focused on finding others as prospective clients and business partners.  Their profiles are often scant having ignored the value of others finding them as service providers or partners.  Their work schedules find them extremely busy, meeting people and making calls.  They rarely use LinkedIn when sourcing contacts nor research those they are meeting prior to calling or meeting.  They check their LinkedIn accounts rarely being too busy.  They may be aware of Groups and are not getting much benefit nor making contributions.  They have not visited the Companies and Answers features.  They are usually unaware of the Service Provider Directory and the ability to customize their privacy and preference settings, the status update feature and its Twitter interface or when aware use it on a limited basis, not sure of the utility.

Objectives:
  1. How can LinkedIn help you find targeted contacts?
  2. How can you facilitate others finding you as a service provider or partner?
  3. Strategies for Success.

What We'll Cover:
  1. How LinkedIn can help you find prospects, clients and partners.
    1. Search Industries, Companies and People.
    2. Join, participate and create Groups.
    3. Share expertise in Answers.
    4. Promote events and more...
  2. How LinkedIn can help you be found by your targeted contacts - prospects and partners.
    1. Build your Brand & Reputation cataloging your skills and achievements - Profile & Recommendations
    2. Be discovered in industry relevant LinkedIn Groups & Answers as a thought leader, contributor.
    3. An overview Company Profiles and Service Provider Directory
    4. Communications tools that simplify connecting.
  3. Strategies for Success.