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LinkedIn 101 - Benefits for Professionals.


Targeted Audience: 
Professionals who are curious beginners that hear about LinkedIn often and feel that they should be paying closer attention. Other professionals include those who have started and stalled.  Typically these professionals have fiddled some with their Profile, but feel it's not their best effort.  Their connections range widely from few to many.  They know that networking matters.   They check their LinkedIn accounts occasionally sensing that they should do more, but are unsure of where to start.  They are not aware of Groups and Answers features and if aware are not optimizing their value.  They have not visited the Companies nor Jobs features.  They are usually unaware of the ability to customize their privacy and preference settings.  Frequently they are successful professionals too busy with work and family to investigate.

Objectives:
  1. Understand LinkedIn capabilities and features.
  2. Identify professional and career benefits.
  3. Identify strategies for success.

What We'll Cover:

  1. LinkedIn features.
    1. Build your Brand & Reputation cataloging your skills and achievements - Profile & Recommendations.
    2. Manage your Contacts, Relationships & Communications.
    3. Provides extensive tools for learning, sharing, connecting and promoting.
  2. How can you Benefit & the Cost of Ignoring.
    1. Be Found - as an employee, employer, business partner, expert and leader.
    2. Search capabilities - Industries, Companies, Groups, People, Jobs & Answers.
    3. Staying in Touch Simplified.
    4. Cost  of Ignoring - Lost Opportunities, Isolation & Failed Reputation Management.
  3. Strategies for Success.