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LinkedIn 100 - General Overview of Benefits.


Targeted Audience:  Very busy professionals and those who know there is more to learn.  Typically these professionals have spent no more than 5-10 minutes on their Profile.  They have less than 50 or 100 connections.  They check their LinkedIn accounts on rare occasions without expectation.  They are not aware of Groups and Answers features and if aware are inactive.  They have not visited the Companies nor Jobs features.  They are usually unaware of the ability to customize their privacy and preference settings.  Some are overwhelmed, not sure of where to start and others are simply reluctant.  Some are successful professionals too busy with work and family to investigate the full potential of this tool.

Objectives:
  1. Provide a broad overview of LinkedIn features & functions.
  2. Identify how your career or business can benefit.
  3. Review strategies for learning.

What We'll Cover:
  1. Elements of the LinkedIn Profile - What you know.
    1. Who you are? What you do?  Where you belong? - Your Brand
    2. Recommendations - Your Reputation.
    3. What do others find when looking for someone like you?
  2. Defining Your Network - Who You Know.
    1. Connect - Invitation & Introductions.
    2. Communicate & Share - Inbox.
    3. Permission & Privacy Controls - Settings.
  3. Benefits of Engaging & the Cost of Ignoring.
    1. Be Found - as an employee, employer, business partner, expert and leader.
    2. Search capabilities - Industries, Companies, Groups, People, Jobs & Answers.
    3. Staying in Touch Simplified.
    4. Lost Opportunities, Isolation & Failed Reputation Management
  4. Strategies for Success.